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On 27 October 2025, our CEO, Marco Mendoza, took part in the fourth Circular Economy and Renewable Energy Forumin Madrid, organised by elDiario.es. Now an established event, the forum explores the challenges and opportunities of Spain’s green transition. Speakers included Sara Aagesen, Spain’s Third Deputy Prime Minister and Minister for the Ecological Transition, alongside representatives from the Ministry for the Ecological Transition and the Demographic Challenge.
Regulation and competitiveness in focus
Marco joined the panel “The challenges and opportunities of circularity: turning regulation into an advantage”, alongside Begoña de Benito, Director of External Relations at Ecoembes; María Pérez Fernández, a trustee of the Foundation for the Circular Economy and professor of ecology at Pablo de Olavide University; and Miguel Gómez-Pavón, Deputy Director-General for Industrial Strategy and Ecosystems at the Ministry of Industry and Tourism. The discussion was moderated by Marta Borraz, a society reporter at elDiario.es.
The debate addressed a real tension: public authorities are introducing new rules to advance the circular economy, yet many businesses see them as an obstacle, while the public often remains unaware of their purpose. The panellists agreed that regulation can drive innovation and competitiveness, provided it is clear, developed collaboratively and supported by practical guidance and incentives.
Our perspective: regulation must work for businesses of every size
Speaking on behalf of TrueWorld, Marco argued that public authorities must ensure all businesses, including the smallest, have the support they need to put regulations into practice. Without this, circularity can feel like an obligation imposed out of the blue. Businesses may be unsure how to comply or what the rules are meant to achieve, and see only an investment with no immediate return, even though the benefits emerge over the medium to long term.
He also stressed why action cannot wait. As he told the panel, 1.5°C of global warming “is neither a political milestone nor a business target: it is a physical limit”. He highlighted the particular vulnerability of the Iberian Peninsula, in the part of Europe where coastal and climate systems are most affected, and which also faces significant demographic challenges.
Turning data into knowledge
Against this backdrop, Marco explained TrueWorld’s role: making environmental data on business operations publicly available so that society can assess their impact, and turning that data into useful knowledge for companies and public authorities. This is the mission of our public climate change observatory: to put climate information within everyone’s reach.
For Marco, the central challenge facing Spain’s institutions is to agree on a coordinated policy approach and act at the pace the climate crisis demands. The opportunity is considerable: an estimated one in four jobs created from 2050 onwards will be linked to the blue economy or coastal systems.
We would like to thank elDiario.es for the invitation and our fellow panellists for such an insightful discussion. We will continue working to turn circularity into a measurable advantage for businesses and institutions.
Read the article: elDiario.es · Watch the full discussion: YouTube
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